(The following is a guest post by Sonia Jackson…) Link building is a tedious process and there can be many reasons why a link builder will find himself hating his job. While it the nature of the job of a link builder to make one website link to another, the process can be very tasking in each and every step. Here are some of the top 4 reasons why you may find yourself reaching to a point of hating link building with some helpful ways on how to keep yourself from that hate.
1: Your past link building strategy is only good then
It is quite frustrating to try using your old link building trick that worked in the past but is performing totally the opposite in your present link building efforts. Sometimes it is difficult to accept that what worked before is no longer relevant and effective in today’s current link building campaign trends.
It is about time to gauge the effectiveness of your strategy before and to determine whether it remains relevant in today’s link building demands. Insisting that your previous strategy works and should work this time around will give you more frustrations. Keep in mind that link building is a principle in search engine optimization that is fluid in nature and its trend usually changes constantly. So what can you do about it?
Get into action in ascertaining what went wrong with your strategy. You can safely assume that not all templates that you use will always be at par with your target viewer’s response for instance. You need to constantly review the response and viewing rates of your links and track down your viewer’s progressive or declining response rate.
By becoming proactive in understanding the trends of link building it will help you learn to update your link building campaigns and make your link consistently relevant with a positive viewer’s response. If you don’t use social media then for your link building efforts and social media is the hottest trend of building natural links, then you should adapt and take this direction too.
2: Persistent webmaster demands for creating bad links
Business owners are often too annoying by insisting that they want you to build hundreds of links for their business website in a day and you know that this will not do your link building efforts any good. But before you try to give up and get easily affected with this kind of behavior that the majority of business owners usually demand from link builders, there are still ways on how you can resolve the problem. The first step is not to give in to their demands.
Remember, you are the one who has the expertise in link building and you know better than they do. Simply giving in to their impractical demands can hurt your reputation knowing that you will be creating bad links for your customers on the process (and you might end up getting blamed for it, too!).
The best thing that you can do is to help your clients understand what link building is all about. While the term is commonly used in SEO, anyone without the technical knowledge or insight about the term will certainly not know the nature of the link building process. Instead of arguing with business owners or at some point decide to turn down their offer in hiring you, take the time of educating them first in order to make them see the real thing about link building.
Expect that this kind of business owner will always need an update on your link building campaign progress and should find it necessary to constantly educate them. Not only can you reduce the unreasonable expectations of your clients, you also educate them that the link building process takes time to attain its worthwhile benefits in driving traffic to their site.
3: You are over counting the scales
The saying that too much expectations lead to a great disappointment is also applicable in link building as it keeps you away from reality. Link builders find it a big disappointment that their efforts in link building do not produce the results that they want. However, the fruits of driving relevant traffic to your site through link building do not happen overnight. It is impracticable to expect getting high traffic from the 100 links you created for the day.
Because you have over scaled your efforts and the results that you expect did not happen, you start hating link building for giving you a hard time. The truth is you are giving yourself a hard time by setting unrealistic goals to achieve in your link building efforts. What you can do about this is not to over scale the result and set a more realistic goal to achieve in order to avoid frustrations in your link building efforts. Taking a big leap in your link building campaign can result to more serious and sometimes unnecessary problems that can affect your ability to focus. Instead, make sure to implement a plan that will anticipate realistic results and work closely in planning an efficient link building tactic to attain them at the proper time when your links are ripe to give you the benefits of driving traffic to your website.
4: Business owners are putting pressure on you
Let’s accept the fact that there are still many business owners who don’t understand what link building is all about and they are raising a very high expectation on your link building services. The pressure that you might be taking from your clients is indeed a good reason to hate your job but before feeling that way, have you explored what else might be causing your customer’s inability to understand about what you do? Sometimes it takes more than just a single explanation before a customer will understand what a link building strategy does and what to expect from it.
Because it usually involves some technical aspect of SEO, you can help your client to understand better by keeping them constantly on the loop on your progress and keeping them well informed and educated all throughout the process. You may also want to avoid offering a link building service exclusively but instead offer a comprehensive SEO services.
This will not confine your client’s attention to the link building side of your efforts in driving traffic to their business only and will help them keep an open mind about what you do. The broader the knowledge of your customers, the better they can fully grasp the idea of link building as part of a more complex SEO campaign in delivering more traffic to their site. What do you think? What is your view of link building?
Please Share this Post on All of Your Social Networks!
- Image http://www.freedigitalphotos.net/images/