I accept contributions from guest authors on my blog. I started allowing guests to publish content to my website after learning websites like Kissmetrics.com were able to grow their blog to 400,000+ visitors each month publishing free content written largely by outside contributors.
The key to KISSmetrics success of course was not only that the fact they were publishing guest posts. After all, plenty of unpopular blogs do nothing but publish rehashed content written by other people. What helped KISSmetrics stand out were the extremely stringent submission guidelines that required extraordinary content to even be considered for publication.
If you’re considering allowing guest contributions on your website there are numerous benefits such as low-effort content creation and more potential traffic. But encouraging folks to submit content is only the first step. You’ll need to sort through the guest content to find the rare diamonds that are actually worth publishing on your website.
Filtering Out the Bad
To make the filtering process of sorting out guest posts faster, I’m providing my list of common clues which demonstrate the contributor will submit a worthless content 99.99% of the time. Feel free to safely ignore guest post submissions that closely resemble those described below. You’ll save yourself a lot of time and maybe even your sanity by doing so.
Poorly Written Requests
Poorly written guest posting requests come in many forms, unfortunately. Bad contributions might have bad grammar, spelling errors, the incorrect website URL, stuff like that. Other times, the email may suggest that the person has never even visited your website. The truth is they probably haven’t.
Any sort of glaring submission request that fits the description above does not receive a response from me. Why should it? If the individual hasn’t taken the time to write the words in the email correctly or learn the topic of your website, why would they have a change of heart when submitting content to your website?
Don’t Follow Instructions
Many blogs dedicate a full page of their website spelling out their guest posting guidelines. Information on this page could include anything from how to submit content (through a form, email address, or guest account), article word length, and the post topics that are generally accepted. I recommend creating such a page so writers understand how they should contact you and the style of content you’re hoping to receive.
After you have created a guideline page on your blog that’s prominently displayed, you can safely disregard emails from contributors requesting to guest post that do so incorrectly. Again, these folks have not made the effort to learn the submission process by looking at your blog first. Why would these writers go the extra mile when writing a post for you?
Not a Real Person
For the past year, discussion on internet marketing communities began to rise suggesting that author attribution is going to be an enormous factor in determining search rankings moving forward. Recently, TechCrunch confirmed these rumors by publishing the following statement made by Google chairman Eric Schmidt:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
Button line, if you want your content to be visible within search engines in the future, you should tie that content to a real human being with active social media accounts.
If the individual that is submitting content to you does not have any social media accounts, they probably aren’t a real person and you can feel free to disregard their submission.
Guest posting can do wonders for a blog in terms of popularity. You’ve just go to apply it the right way. Don’t cut corners. Focus on quality content quality from real authors and you’ll be rewarded in the long run.
About the Author
Brett Lindenberg is an active blogger that writes content with an emphasis on lead-generation and list building. To learn how to build your first 1,000 leads online, visit his website.